Social media marketing is quickly becoming one of the most important parts of marketing strategy. Businesses all over the world are discovering the ways social media can contribute to the success and growth in all areas of their company.
Social media allows businesses to easily field customers comments, questions and concerns instantaneously. Although you may have a dedicated customer service department reachable through email and phone, it’s important to handle issues via the method of communication consumers prefer. Customers want to be assured that if they have a problem, they can easily be helped.
Social media should always play a large part of any content marketing distribution plan. In the past, marketers faced the challenges of reaching their audience with their content in the shortest possible time. Today, with the help of social media, businesses can spread the word with a click of a button. Social media accounts for a huge portion of referral traffic on the web, which means you need to make sure your content aligns to your brand and interests of your audience. It takes roughly six to eight exposures to a product before a customer decides to purchase. A clear benefit of social media is repeat exposure of your content with network. This allows you the opportunity to remind them of what you have to offer, which can shorten your sales funnel dramatically.
When you’re sharing content on social media, you are giving users a reason to click-through to your website. Without social media, you are limiting your content to users who are already familiar with your brand or are searching for keywords you rank for. By adding social media to your marketing plan, you are adding more paths leading users back to your site. The more quality content you share on your social accounts, the more inbound traffic you’ll generate while creating conversion opportunities.
SEO requirements are constantly changing for businesses to successfully rank on search engines. It’s no longer enough to simply optimize your site and regularly update your blog. Social media presence is becoming a significant factor in calculating rankings. Businesses sharing their content on social media are sending out a “brand-signal” to search engines that speak of your brands legitimacy, credibility, and trustworthiness. If you want to rank for specific keywords, it’s necessary to be actively posting on these topics.